I’m Luca, a product designer in Italy. My favourite design question is usually a very ordinary one: what is someone trying to get done here?

That question is also a useful place to start a new profile. I could fill this page with polished screens, but I would rather explain why a screen exists, which decision was difficult, and what I would want to learn before calling the work finished. If you are building a business, that probably tells you more about working with me than a beautiful mockup on its own.

I chose to try Doop because I want my work to sit alongside conversations with people from other professions. Designers can become very good at discussing design with other designers. I’m equally interested in hearing from the person managing bookings, selling a service, answering support questions, or trying to explain a complicated offer. Those are the people who can tell us where a product is making life harder.

My plan here is quite practical. I’ll share small observations in th…